May 24, 2010
Last Friday I cashed in my mother’s day gift certificate for a massage. Please be forewarned, I am not one to complain about a massage EVER and trust me- that isn’t how I mean to come across BUT they were quite a few things that happened during this experience that got me thinking about how we SHOULD be relating to our customers.
I got to my appointment on time and was greeted by my therapist- she walked me to the room , told me how I should position myself and then left me to undress. This took no time- but it took her 5 minutes to get back to the room- I know this because of the classroom style clock that hung on the wall, clicking each second off. The clock thing surprised me because it definitely did not fit with the mediation music, the aromatherapy and the relaxing sounds of the water fountain VERY ANNOYING-but I digress…Any ways, for someone who is paying by the hour- I found myself getting a bit annoyed and anxious for my massage to start.
Once she returned, she tells me how the massage is going to work, how I’ll need to move etc.. BTW, I ‘m almost 8 months pregnant and just a bit uncomfortable- I pointed out some areas of discomfort –hips, pelvic area,, etc..and then we got started. Though she had a nice touch- she never asked about my level of comfort and she never addressed the areas that I pointed out. In fact- it seemed as if she had her routine already mapped out her routine and wasn’t willing to deviate or customize based on my individual needs.
So-this lead me to start thinking about one of the biggest mistakes we can make with our customers- not listening to them, not taking subtle clues, sticking to our agenda instead of being flexible. So often we meet with a customer and have plan in mind. Instead of listening to the customer, we are crafting our next response while they are speaking.
I attended an interesting seminar recently. The title of the seminar was “Put on a Little Lipstick and You’ll be Fine, A Sales Philosophy to Stay Optimistic in Tough Times” and it was all about how we as salespeople need to be optimistic, especially in this tough economy AND how we should be positioning ourselves as consultants not sales reps. When you move into more of a “consultative” role, you offer your skills, knowledge and expertise. You provide your client with advice or make recommendations that will help them make their business run more efficiently, more productive etc.. You establish yourself as a partner rather than a vendor. This can only happen if we listen to our clients- ask questions to understand better and provide them with authentic services and products-based on their needs, not our agenda.
Our clients have WAY too many choices these days of who to do business with and I need to do what can to make sure they are doing that business with me!
I’d love to hear your feedback. What are some ways that you build relationships with your clients?
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May 17, 2010
When my husband and I first starting thinking about starting our own business, we had a loosely defined criteria and a ton of ideas. That criterion was:
1) Ability to generate greater earning potential than what we were currently making in our corporate sales jobs
2) Provide us with greater flexibility with our time
That “loosely defined” criteria made the selection of what type of business a little more difficult. We started thinking brick and mortar physical location- quickly realizing that our profits would be eaten up in overhead. We thought about distributing a product or service and then realized that our earnings would be limited to how many widgets we could sell. We even looked into starting a franchise- but again, starting a franchise required a huge time commitment, upfront investment and in most cases, a limit on your return.
Then we discovered Network Marketing-
Network Marketing offers the opportunity to start your own business with a very small initial investment, low overhead, ability to earn immediate profits and provides a nice tax advantage. Most importantly-it fit within our criteria- greater earning potential and greater flexibility.
Greater Earning Potential
Network Marketing offers a unique opportunity for individuals to sell a product or service and sponsor other distributors to increase their points of presence in the market place. A distributor is then not only compensated for the work they do, but they in turn are compensated for the activity of distributors underneath them-referred to as a downline. This is an incredible model that allows you to earn over and over again for your single efforts. A typical compensation plan allows for unlimited wealth potential, depending on the action you put forth and how you choose to build your business. Network Marketing is not a get rich quick type business-but if you find the right company and build your team accordingly you have the potential to earn big. Though you have the ability to earn immediate profits, your should plan on having a 3-5 year plan to build a significant income
Greater Flexibilty
With a Network Marketing company, you have the ability to set your own schedule and work around other priorities in your life. A Network Marketing business can be started part time as a way of supplement your income. Your income grows over time as you add clients and distributors, so many people start this while continuing to work another JOB. With the technology available today- you can easily start with a minimum time commitment. Most companies suggest at least 10 hours/week for prospecting and training. You’ll want to be sure to work with your sponsor to determine how your time is best spent. Make sure that the majority of your commitment is spent on IPAs (Income Producing Activities).
For more information on how to pick a Network Marketing company, please read
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